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How to Create Cornerstone Content that Google loves
Choose the most appropriate keyword phrase for your content. What is the relevant question that searchers are looking for that your content and business solution can answer?
The title tag is a headline. You want to speak back to the prospective reader in her own chosen words. Plus, you want to wrap those words in a compelling headline structure that promises to answer the exact question the searcher is asking with the query.
3. Content
Yes, a 500-word article CAN rank well for a competitive search term all by itself.
Keep in mind, if you have a newer website trying to rank for a competitive search term, you’ll need links from other authoritative sources to make it happen. This means your content has to be impressive, both in quality and scope.
Make things easy on the reader from a usability standpoint. A content landing page is designed to instantly communicate what’s going on to the visitor as soon as they arrive. Here are some of the benefits of the content landing page approach: Retention, Bookmarks and Sharing, Optimization.
5. Related Content
Search engines favor websites that have a lot of relevant, frequently-updated content, and they also like a lot of general link authority. Given the ease-of-publishing blogging provides, it’s smart to use blog software to manage all that content.